Saturday, March 12, 2011

3 Animated Broadcast Commercials

SafeTouch Security hired me to do three Flash animated commercials. It started with a script provided to me and the audio file. I created the character and background designs, then provided storyboards, then animtics. The animatic follows the storyboard and gives a better idea of how the scene will look and feel with motion and timing. At its simplest, an animatic is a series of still images edited together and displayed in sequence. More commonly, a rough dialogue and/or rough sound track is added to the sequence of still images taken from the storyboard to test whether the sound and images are working effectively together. Finally, I inked and colored the elements and animated them in Flash. They were exported in Sony Vegas Movie Studio Platinum 7.0.

Commercial #1 - "Response Time" Final

Commercial #2 - "Two Way Communication" Final

Commercial #3 - "Big Blue" Final

Some Sketches

The Storyboards

Commercial #1 - "Response Time" Animatic

Commercial #2 - "Two-Way" Animatic

Inked Example

Colored Example

Vector Uutline Preview

At the end of the project, the client asked if I'd so some coloring pages from the commercials for kids that might come into the office.


  1. Thanks Juan! I appreciate that.

  2. I love all your sketches. It's a good way to showing such a good illustrator you are. Well done!

  3. Thanks a lot Julia! I REALLY appreciate that.


Thanks for leaving a comment. Please follow too! =)